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PDQ is known solely for specializing in chicken. So, when they wanted to launch new, limited-time turkey items for Thanksgiving, they needed a little help. PPK took what could be a confusing promotion and turned it into the best-selling LTO in the company’s history.

  • Client

    PDQ Restaurants

  • Years


  • Industry

    Food and Hospitality

  • Services

    Product Photography
    Campaign Development
    In-store POS
    Digital Display


Talk turkey to me.

It was critical not to blur lines when it came to the brand’s core focus, while still being able to tap into a lucrative seasonal trend.


Drive-Thru Thanksgiving


Positioning the offering as an entire Thanksgiving meal, allowed us to be bold in our creative and make it clear this was a holiday-specific, limited-time promotion you did not want to miss. In addition to the new turkey sandwich, PDQ was unveiling sweet potato fries and a pumpkin pie shake as the perfect sides. It’s like they were destined to be marketed as the essential holiday combo. You can’t have turkey without sides – and you can’t have sides without dessert. A Thanksgiving meal designed to fit through the drive-thru. 


Our full-funnel approach included a campaign with multiple touch-points from awareness and digital media to OOH, radio, and in-store POP.


We had three months to boost sales across the South and Northeast store locations – a small window during a time when holiday promotions are on overdrive. In-store display screens featured each item on a constant rotation, a nod to courses being passed around a Thanksgiving table. At the end of the three months, the campaign saw an average 38% lift in visitation among consumers who were exposed to the digital campaign, exceeding the industry benchmark nearly by 4x.

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