We started by refreshing their 20-year-old logo mark by uplifting the heart and making the ‘M’ more prominent. This new logo was introduced alongside the “Hope Does More” campaign and #ShareHope social initiative developed by PPK.
![](https://www.uniteppk.com/wp-content/uploads/2024/02/Metro-Ministries-Logo-Animation.gif)
background
Metropolitan Ministries has been part of the Tampa Bay community for over 50 years. With a massive expansion underway, PPK evolved their branding and introduced a new logo mark to help usher in a “New Era of Hope.”
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Client
Metro Ministries
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Years
2023
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Industry
Nonprofit
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Services
Brand Identity
Logo Development
Photography & Videography
challenge
How Do We Evolve Hope?
By bringing Metropolitan Ministries to the future without alienating their past.
![](https://www.uniteppk.com/wp-content/uploads/2024/01/titus_o_neil-2-e1705592083791.jpg)
solution
Become the authority of Hope.
![](https://www.uniteppk.com/wp-content/uploads/2024/02/MetMin-Family.png)
![](https://www.uniteppk.com/wp-content/uploads/2024/02/MetMin-Building.png)
Outcome
It’s a New Era of Hope.
Our new branding was quickly implemented and used everywhere.