Background
First, there was a National Fried Chicken Day, followed by National Waffle Day, but there was no day to honor the two food items together.
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Client
Metro Diner
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Years
2019
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Industry
Food
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Services
Creative
Media
Social Media
Production
Challenges
Breaking through the clutter of national food holidays
Our challenge was to break through the clutter of national food holidays and give the fans what they desired most, a day fully dedicated to Fried Chicken and Waffles.
Solution
national chicken day + national waffle day = national chicken and waffle day
With Metro Diner's mouth-watering Fried Chicken and Waffle Dish, it was only right to give the people what they wanted, a National Fried Chicken and Waffle Day!
It's Official
We turned August 8th into an official government holiday for Fried Chicken and Waffles.
Food Influencers
To remain efficient with our execution, we leveraged paid and organic social media along with key food influencers in our markets to help extend our reach and capitalize on the buzz.
Results
a brand everyone in the family loves.
Sold over 4,324 plates in a day, a 377% increase in sales.
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67,177,035
Impressions
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377%
Increase in sales
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4,324+
Plates Sold
