On May 23, the Florida Lottery launched a campaign to support the wide variety of scratch-off games that are fun to play, and best of all, they give players a chance to win instantly!
reveal a world of excitement
We were tasked to develop an evergreen and cohesive broad reach advertising campaign that promoted scratch-off games and highlight the fun of playing scratch-off (instant win) games.
the big idea
excitement is one scratch away
The commercials showcased a variety of Scratch-Off games that are fun to play and gave players a chance to win instantly! They are evergreen in nature which means they can be repurposed for future campaigns.
This campaign ran for five weeks in both the General Market and Hispanic Market and included TV, radio, digital banners, digital OOH, GSTV, and in-store screens.