GTE Financial Federal Credit Union wanted to drive increased awareness of all their best-in-class virtual & digital offerings for members, differentiating themselves as category leaders in innovation.
virtual banking made instantly easy
In an ultra competitive category where GTE competes on rates and other parity products, in many instances where they are not necessarily the market leader, they asked the Agency to explore ways to find meaningful ways to differentiate themselves from the competition. With instant card replacement, GTE Financial gives its members the power to truly control their finances in ways they weren’t capable of before, and give them peace of mind over their money.
making your life simple & seamless
The campaign will also focus on additional app features, including its top-rated loyalty program “GoPoints” for purchases, as well as their App’s ease-of-use “tap to pay” functionality. While the app is the star, GTE’s entire suite of virtual banking products definitely outshines the competition.