The decline in sales of $1 and $2 scratch-off tickets, as well as sales for terminal games like Powerball going mainly flat or declining, fewer people were playing on a regular basis.
PPK has been the AOR for The Florida Lottery since 2016, developing full scope campaigns for their draw and scratch-off games and education efforts across platforms.
User Experience Design
keeping the ball rollin'
Approaching its 30th year of existence, the Florida Lottery was the third-largest lottery in the U.S., but signs of stagnation were evident.
more players = more fun
A new persona
By transforming the personality of the Lottery from passive-imagining to the thrill and immediacy of active play, we could increase the base of players.
Research showed that excitement of play and the possibility of winning even small prizes were some of the top player motivators.
Providing fun and excitement for all who play, we helped players make the most out of their ticket.
And, more importantly, make playing the lottery more of a regular thing.
With so many unique games and prizes, there is a ticket out there for every player waiting to be played.