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Background

On August 15th, the Florida Lottery launched a campaign that celebrates the volume of winning, as Pick Games keep adding more and more winners each day. Not only do Pick Games give out an average of over $900,000 in daily prizes, but there’s been more than 52 million winning tickets and counting.

  • Client

    Florida Lottery

  • Years

    2022

  • Industry

    Government

  • Services

    Television
    Digital
    Social Media
    Radio
    Out of Home

Goals

52 million winning tickets and counting

Our mission was to increase sales and EETF transfers, amplify product and winner awareness across the state, educate new audiences on how to play, and motivate lapsed and casual players to play more, and reward loyal players with limited time, added value offerings.

english + spanish television

WINNERS BY THE BUNCH

social media

giveaways by the bunch

english + spanish in-store point of purchase

pick your ticket here

english, spanish + creole radio

release the pick games winners!

English

Spanish

Creole

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