On August 15th, the Florida Lottery launched a campaign that celebrates the volume of winning, as Pick Games keep adding more and more winners each day. Not only do Pick Games give out an average of over $900,000 in daily prizes, but there’s been more than 52 million winning tickets and counting.
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52 million winning tickets and counting
Our mission was to increase sales and EETF transfers, amplify product and winner awareness across the state, educate new audiences on how to play, and motivate lapsed and casual players to play more, and reward loyal players with limited time, added value offerings.