Background
On August 15th, the Florida Lottery launched a campaign that celebrates the volume of winning, as Pick Games keep adding more and more winners each day. Not only do Pick Games give out an average of over $900,000 in daily prizes, but there’s been more than 52 million winning tickets and counting.
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Client
Florida Lottery
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Years
2022
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Industry
Government
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Services
Television
Digital
Social Media
Radio
Out of Home
Goals
52 million winning tickets and counting
Our mission was to increase sales and EETF transfers, amplify product and winner awareness across the state, educate new audiences on how to play, and motivate lapsed and casual players to play more, and reward loyal players with limited time, added value offerings.
english + spanish television
WINNERS BY THE BUNCH
social media
giveaways by the bunch
english + spanish in-store point of purchase
pick your ticket here
english, spanish + creole radio
release the pick games winners!
English
Spanish
Creole
