Click to toggle navigation menu.


Every week, the Florida Lottery receives hundreds of Facebook messages. Players ask about everything from winning numbers and rising jackpots to where they can claim winning tickets.

  • Client

    Florida Lottery

  • Years


  • Industry


  • Services

    Interface Design
    Performance Optimization
    User Experience Design
    Digital Strategy


a custom chatbot

When your followers are made up of nearly an entire state, the time and resources needed to handle community management are significant. So, what if there was a way in real time to give players all the information they need?

let's chat

PPK came to the Florida Lottery with an idea that would not only service fans more efficiently, but would also allow the brand to build a deeper bond with its customers—a custom chatbot.


Chatbot Technology

In week one, without any paid promotions, The Florida Lottery chatbot accumulated 170 subscribers. After two months of launch, the chatbot has now amassed over 3, 500 users - accounting for 3,040 new Florida Lottery Facebook followers.

  • 700,000


  • 2,000


  • 300


Social Success

The Florida Lottery became the first lottery in the world to take advantage of chatbot technology. But most importantly, we helped players make the most out of their ticket and created a new way to connect with brand enthusiasts.

facebook linkedin instagram youtube twitter plus minus