Every week, the Florida Lottery receives hundreds of Facebook messages. Players ask about everything from winning numbers and rising jackpots to where they can claim winning tickets.
User Experience Design
a custom chatbot
When your followers are made up of nearly an entire state, the time and resources needed to handle community management are significant. So, what if there was a way in real time to give players all the information they need?
PPK came to the Florida Lottery with an idea that would not only service fans more efficiently, but would also allow the brand to build a deeper bond with its customers—a custom chatbot.
The Florida Lottery became the first lottery in the world to take advantage of chatbot technology. But most importantly, we helped players make the most out of their ticket and created a new way to connect with brand enthusiasts.