![](https://www.uniteppk.com/wp-content/uploads/2020/08/DN-LOGO.png)
Background
Metropolitan Ministries came to PPK with a challenge: transform a dessert street cart into a freestanding café whose proceeds fight homelessness and poverty.
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Client
Metropolitan Ministries
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Years
2019
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Industry
Nonprofit Charity
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Services
Microsite Design
Performance Optimization
User Experience Design
Website Development
Strategy
A SWEET TREAT FOR A GOOD CAUSE
We created a playful name, Dough Nation, based on the café’s trendy cookie dough dessert items, and positive “treat yourself for a good cause” message. This clever play-on-words also helped unlock the brand’s lighthearted and fun visual identity.
Strategy
TREAT YOURSELF.
![](https://www.uniteppk.com/wp-content/uploads/2020/08/DN-POSTER.png)
![](https://www.uniteppk.com/wp-content/uploads/2020/08/DN-ICE-CREAM.png)
![](https://www.uniteppk.com/wp-content/uploads/2020/08/Dough-Nation-Website-1-scaled.jpg)
![](https://www.uniteppk.com/wp-content/uploads/2020/08/DOUGH-NATION-STORE-FRONT.png)
meaningful choices
Through subdued brand colors, a modern logo, beautiful food photography, and Instagram-able packaging, we positioned Dough Nation as THE premium cookie dough cafe in Tampa Bay.
![](https://www.uniteppk.com/wp-content/uploads/2020/08/DOUGH-NATION-MOCKUP-3.png)
![](https://www.uniteppk.com/wp-content/uploads/2020/08/Copy-of-DOUGH-NATION-MOCKUP-2-1.png)
![](https://www.uniteppk.com/wp-content/uploads/2020/08/dough-nation.png)
results
Ultimately, the café yielded a 500% increase in weekly sales from Metropolitan Ministries’ previous restaurant concept in the same location, generating much-needed profits to help the Tampa community. And now we don’t have to feel guilty when we indulge in something sweet.