Relatable and attention-getting creative that is perfect for dads and those that love dads.
Glory Days Grill is known for their award winning food, great service and as a fun place to watch sports … the perfect location to celebrate Father’s Day. So, when they wanted to bring back their successful Father’s Day 16 oz. T-Bone Steak Dinner promotion, they needed a little help. PPK took the Father’s Day special Glory Days Grill had done the past few years and increased their YOY sales.
Glory Days Grill Restaurants
Food and Hospitality
How do you increase sales of an already successful Father’s Day promotion?
Our approach included a campaign with multiple touch points from website graphics and email blasts to an in-store menu, caddy card, digital signage, and bonus card.
Fathers are noted far and wide for their cheesy “bad” jokes. So, we decided to have some fun with this and pay homage to dad for it in a clever, tongue- in-cheek way. As such, the jokes would give everyone a chuckle, while at the same time calling attention to Glory Days Grill’s awesome 16 oz. T-Bone Steak Dinner at a special Father’s Day value, which fortunately is no joke at all.