What better way to do that than a live, weekly game show giving viewers multiple chances to win high price tag prizes and cash?
Background
When the Florida Lottery partnered with HASBRO to bring their fans an exciting spin on a classic game, MONOPOLY JACKPOT, PPK came ready to play. As a new ticket coming to market with a campaign period of two months, we needed to generate excitement to support sales prior to launch as well as maintain it throughout a lengthy media flight.
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Client
Florida Lottery
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Years
2019
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Industry
Government
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Services
Interface Design
Performance Optimization
User Experience Design
Website Development
Approach
You get a prize and you get a prize!
Knowing that holding customer attention consistently through the two-month campaign would be a challenge from the start, we set out to create a high-impact experience that would attract repeat engagement from both new fans and loyalists.
Come on down
Solution
In It to Spin It
The MONOPOLY JACKPOT In It To Spin It Livestream launched on Facebook LIVE Wednesdays at 7 pm, making the Florida Lottery the first lottery in the U.S. to use that channel.
Outcome
The Results Are In...
Over two months, we generated excitement that not only supported sales but also made impressive numbers.
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700,000
People Reached
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616,440
Minutes people viewed the show
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24
comments made on average per second
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60,000
comments made overall, beating the latest live campaigns of Old Spice and Wendy’s
