To stand out, BNK made sure they offered more than bowls with the addition of cauliflower crust pizza and lavash to their menu. Plus, they didn’t focus on ‘healthy’ or ‘sustainable,’ but on a culinary-forward food experience that puts fun and adventurous flavors on the menu for guests to explore. The brand also coined itself as “flex casual” with ‘flex’ standing for the many ways your food can be delivered at Bare Naked Kitchen to address their target’s active lifestyle. BNK also resembles a casual dining restaurant in that the food is cooked to order and delivered to your table and removed by BNK servers after you’re done, but like a fast casual restaurant, no tip is required. We positioned the brand around a busy lifestyle that helps guests enjoy their food as much as they enjoy their life.
Bare Naked Kitchen was a start-up restaurant concept that sought to live somewhere between fast casual and casual dining. PPK was asked to craft a brand identity and bring Bare Naked Kitchen (BNK) to life. While the brand is made-from-scratch, it is built for growth, and the starting line was a name and a client leadership team full of passion and ideas.
Bare Naked Kitchen
2021 - 2022
Photography & Videography
Health, fresh & sustainable was the status quo
Bowl-focused restaurants are everywhere with the competition thickening. How could the brand break into this category and make a name for itself?
a unique brand
industry-leading access to deliver convenience
[ fleks ‘kaZHo͞oəl ]
Meeting guests’ active lifestyles with a convenient, culinary-forward experience accessible through Dine-in, Take-out, Drive-Up, Delivery, and Online ordering.
bringing the culinary-forward, “adventurous” brand to life
unique ingredients and internationally-sourced flavors
menu & menu board development
Featuring cups, lavash to-go boxes, cauli-crust pizza to-go boxes, to-go bags, and cracker/cookie bags.
gift cards, gift card envelopes & coupons
Employees are given a branded hat and can choose from five colorful t-shirt options featuring quirky and fun BNK slogans.