Click to toggle navigation menu.

Giving Back Has Never Been Cuter

This year on Giving Tuesday, PPK decided to give back to the four-legged community. But instead of dropping off boxes of donations or writing a check, we wanted to get a little more involved.

The idea:

Host a fundraiser during lunchtime at our downtown office to raise as much money as possible in a two-hour span.

Knowing a mid-day event during the week could present challenges, we knew we’d need an incentive to convince people to spend their lunch break with us. A cookout? Sure! And thus, “Dogs for Dogs” was born. $1 hot dogs with all proceeds going to animals in need. The team got to work developing a full branding package to strengthen awareness and visibility – extending it across social, outdoor and radio.

To drive local impact, we partnered with the Humane Society of Tampa Bay, Suncoast Animal League and Florida Boxer Rescue. To drive local cuteness, they each brought some dogs looking for a forever home.

Our partners helped us add to the hype by donating amazing raffle prizes ranging from tickets to Clearwater Marine Aquarium, Cirque du Soliel, Tampa Bay Lightning and Trans-Siberian Orchestra, to name a few. Ark Naturals also got in the giving spirit, donating a generous amount of their Brushless Toothpaste Dental Chews to each of the organizations.

On December 3, it was all-hands-on-deck mounting signage, setting up tents, blowing up way too many balloons and grilling hot dogs. Our parking lot was effectively taken over by the color purple and puppies.

The Result:

Our community showed up in full force. Along with our downtown and South Tampa neighbors, Channel 10 and 93.3 FLZ came out to support us and help spread the word.

In just under two hours, we were able to raise over $1,600, collect a heap of donations in the form of pet food, toys and blankets, as well as helping two dogs find a home. Not bad for a Tuesday afternoon.

facebook linkedin instagram youtube twitter plus minus