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Social Media Strategist

Unite & Take Over

PPK is growing our digital team and looking for a Social Media Strategist who knows how to turn culture, data, and good ideas into social work that actually performs. This role helps shape the overarching social media strategy for our clients while staying close to the work. It plans content, spots trends, and partners with creative, production and account teams to bring ideas to life.

We’re looking for someone who lives on social media. You understand platforms, audiences, and internet culture. You know the difference between a trend worth chasing and one worth skipping. You’re strategic, curious, collaborative, and motivated by collaborating with a team to make work people actually want to engage with for our brands.

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Responsibilities

Help lead short- and long-term social media strategies and content tied to real business goals
Plan and develop social content across platforms—from big campaign ideas to always-on content
Concept and write across multiple brand tone of voices on social media
Stay tapped into internet culture and identify trends, moments, and conversations worth jumping into
Grow and engage social communities through smart, relevant content and conversations
Partner closely with creative, production and account teams to execute cohesive social programs
Monitor performance, pull insights, build decks and optimize content and channel strategies
Build clear, compelling strategy decks and briefs while confidently walking internal teams and clients through the “why”
Think ahead—anticipate client questions, platform shifts, and new opportunities

Qualifications and Ways to Thrive at the Agency

Qualifications

3–4+ years of agency experience working in social media strategy
Strong writing and presentation skills
Deep understanding of social media, internet culture and trends
Comfortable writing copy and using social listening and analytics tools
Organized, proactive, and able to juggle multiple projects without losing momentum
A collaborator and someone with grit
Able to move fast, stay flexible, and keep a good attitude when things get messy
* Required to pass a drug test

You’ll Thrive Here If…

You care deeply about making smart, effective social work—and know great ideas only matter if they actually get executed
You stay plugged into culture and social platforms, and can separate real opportunities from passing noise
You like collaborating and believe the best work comes from open communication and shared wins
You take ownership of your work, follow things through, and don’t wait to be told what to do next
You can explain your thinking clearly—internally and to clients—without overcomplicating it
You bring a positive, solutions-first mindset, even when projects get messy or timelines get tight
You learn from mistakes, adapt quickly, and help others do the same
You don’t default to “this is how it’s always been done” and aren’t afraid to challenge assumptions
You stay curious and engaged, even outside office hours, when there’s a real opportunity worth exploring
You respect teammates and clients—no gossip, no silos, no ego

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