The Account Director is responsible for leading strategic business planning, creative strategy and execution, large-scale productions, marketing campaigns and agency financials. This role is able to develop meaningful and trustworthy relationships with all ranks on the client-side and agency-side. The Account Director possesses strong team supervision and development skills and orchestrates cross functional teams to achieve strong client results, participates in the hiring and personnel selection process, and is accountable for the performance and development of direct reports. The AD is a marketing expert; fluent across integrated media, production, and an industry expert for each client’s business. The AD must work well with other department leadership to help the agency uncover objectives and deliver on clients’ business needs. This person crafts appropriate strategies and identifies tactics to help achieve client objectives and coordinates delivery of multiple products and services to each client. The Account Director is the primary lead on written POVs and presentations, creating and interpreting basic analysis, and identifying opportunities for more advanced analysis. As the team leader, this role must manage processes effectively and profitably, and seek to make contributions beyond basic job requirements to help fuel agency and team growth (e.g. account growth, new business, thought leadership/industry perspectives, speaking engagements, recruiting).
This position reports to the Group Account Director and works under general direction, is able to deliver results for the client with autonomy, and is responsible for the agency’s success in retaining and growing client business.
The Account Director will be expected to represent the agency directly with the client by working effectively with technical directors, data analysts, front-end and back-end developers, social media strategists, media planners, digital media buyers, video editors and content developers, creative directors, art directors and copywriters. This role requires passion for the business and the service of advertising, and has a persistent focus on helping the agency create and execute award-winning work.