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Account Director

Unite & Take Over

The Account Director is responsible for leading strategic business planning, creative strategy and execution, large-scale productions, marketing campaigns and agency financials. This role is able to develop meaningful and trustworthy relationships with all ranks on the client-side and agency-side. The Account Director possesses strong team supervision and development skills and orchestrates cross functional teams to achieve strong client results, participates in the hiring and personnel selection process, and is accountable for the performance and development of direct reports. The AD is a marketing expert; fluent across integrated media, production, and an industry expert for each client’s business. The AD must work well with other department leadership to help the agency uncover objectives and deliver on clients’ business needs. This person crafts appropriate strategies and identifies tactics to help achieve client objectives and coordinates delivery of multiple products and services to each client. The Account Director is the primary lead on written POVs and presentations, creating and interpreting basic analysis, and identifying opportunities for more advanced analysis. As the team leader, this role must manage processes effectively and profitably, and seek to make contributions beyond basic job requirements to help fuel agency and team growth (e.g. account growth, new business, thought leadership/industry perspectives, speaking engagements, recruiting).

This position reports to the Group Account Director and works under general direction, is able to deliver results for the client with autonomy, and is responsible for the agency’s success in retaining and growing client business.

The Account Director will be expected to represent the agency directly with the client by working effectively with technical directors, data analysts, front-end and back-end developers, social media strategists, media planners, digital media buyers, video editors and content developers, creative directors, art directors and copywriters. This role requires passion for the business and the service of advertising, and has a persistent focus on helping the agency create and execute award-winning work.

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Responsibilities

  • Lead all aspects of the client business providing superior customer service while maximizing business opportunities.
  • Lead and manage all strategic channel planning activities associated with assigned account(s).
  • Establish and grow a strong relationship with multiple senior client stakeholders through a demonstration of industry knowledge and of the application to business challenges.
  • Effectively lead multiple projects and initiatives simultaneously; trouble shoot and mitigate risks, as well as ensure effective communication around the plans.
  • Schedule, organize and facilitate client campaign initiatives across all agency channels; hold regular internal meetings to effectively guide client conversation to ensure clarity and productivity.
  • Develop and maintain excellent relations with internal teams to ensure successful execution of projects and budget management within a positive working environment.
  • Demonstrate confidence, authority and level-headed decision-making.
  • Manage proposal development, project management, financial projections and forecasting.
  • Monitor results and analytics on campaigns and client business performance.
  • Prepare and/or supervise thorough, accurate and timely client presentations, job starters, change orders, creative briefs, media plan requests (online and offline), buy authorizations and timelines.
  • Lead your teams to obtain all required client approvals.
  • Lead and plan large-scale productions, working closely with Agency Producer(s).
  • Review monthly billing to check against project estimates and ensure accuracy.
  • Develop monthly budget recaps to ensure agency programs adhere to client budgets.
  • Contribute to agency new business efforts to build additional business for your group.

Requirements

  • Minimum 8 years of experience in a full-service agency.
  • Minimum of a bachelor’s degree in marketing, advertising or public relations.
  • Experience in relationship management or account management with close involvement in delivery of work and growing service offerings within an account.
  • Proven track record of client and team success.
  • In-depth knowledge of digital marketing, social media, mobile and SEM.
  • Understanding of traditional marketing programs such as TV, print, radio, and OOH.
  • Experience in procuring primary research and leveraging insight in brand strategy.
  • Thorough understanding of creative development and production process for both traditional and digital media-based programs.
  • Experience valuating agency services and ability to manage team and project budgets to ensure agency profitability.
  • Experience in developing and presenting client presentations.
  • Experience in composing and delivering written project and scope proposals.
  • Experience in compiling, documenting and communicating client requirements to internal stakeholders.
  • Strong written and verbal communication skills.
  • Strong presentation/public speaking skills.
  • Strong analytical abilities and the ability to carefully manage details.
  • Ability to focus and work under pressure during tight deadlines with humor, tact and professionalism.
  • Must be computer literate with proficiency with MS Word, MS Excel, MS PowerPoint, and G- Suite with the ability to learn new computer systems.
  • Must be able to pass a drug screening and background check.
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