It means farewell to the drenching heat and hello cooler breezy weather. It means watching spooky movies under your favorite knitted fall blanket. It means long holidays and family get-togethers, and sleeping in your now-tiny childhood room to the somehow comforting humming of grandpa’s sleep apnea machine. It is going back to that safe childhood place where everything is always okay.
Naturally, we were excited for our client’s launch of Tastykake® Pumpkin Baked Pies. So much so that we wanted to make the creative very special. The goal was to use visual vocabulary to convey the product’s deliciousness, along with the ethereal autumn feeling of coziness and warmth inspired by its unique taste. Instead of filming the product, we opted to build the promotional assets with CGI.