A new episode of the show was released every Monday on Facebook Premiere, allowing our players to tune in live. Together we have jogged, cycled, stretched, and even practiced yoga, while scratching the Week For Life tickets. The show was promoted with paid and organic assets, stories, chatbot reminders, and even animated stickers!
Background
We were tasked to develop a novel and relevant way to promote Florida Lottery's new fan-favorite family of Scratch-Off games, Week For Life. A portion of every Florida Lottery ticket purchase gets donated to Florida education to help fund the Bright Futures Scholarship program. So the more people play, the more Florida students win.
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Client
Florida Lottery
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Years
2021
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Industry
Government
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Services
Influencer
Digital
Insight
live long & win on
The best thing about the Week For Life Scratch-Off games is that they have prizes of up to $5,000 a week, for life. This means winners keep winning for the rest of their lives. And the longer they live, the more they win.
Approach
humor, motivation & giveaways
To help provide some wellness advice and motivation, the Florida Lottery invited Jason Rodelo, a dance instructor, social media celebrity and a professional motivator. Together, we created the Week For Life Wellness Series where we shared advice with Florida Lottery players on how they can live long and win on.
Execution
Tune in, tone up & scratch on
Outcome
the results are in...
This campaign helped the Florida Lottery sell over 30,000,000 Week For Life Scratch-Off tickets and surpass its previous campaign sales, but more importantly, it raised almost $24,000,000 for Florida Education.
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$23,973,151
raised for Florida education
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30,723,038
tickets sold
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2,557,220
video views
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72%
views with sound on (beating Facebook average by 188%)
