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Senior Media Planner / Media Supervisor

Unite & Take Over

The Sr. Media Planner/Media Supervisor is a more seasoned media planner responsible for the day-to-day coordination/execution and management of media plans. At this level, he/she is expected to have the ability to work more independently, working with his/her supervisors and more of less being the tactician.

The Sr. Media Planner/Media Supervisor is required to develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner.

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Responsibilities

  • Build a deep understanding of client business goals and marketing objectives, helping to translate into objectives/strategies.
  • Oversee daily workload of the Media Planners and assist in their training and development.
  • Manage the daily workflow of all client campaigns, including proposal development, campaign activation and maintenance, and post campaign reporting.
  • Oversee all aspects of the media plan execution, including issuing insertion orders, tracking spec development and implementation, custom unit production, and billing reconciliation.
  • Handle any client requests such as plan changes or budget changes and provide marketplace information.
  • Begin to develop stronger working relationship with clients.
  • Maintain strong relationships within the Media Community in order to bring innovative/first-to-market opportunities.
  • Utilize 3rd party research tools to develop target consumer profiles and identify strategic buying opportunities.
  • Assist in formulating, writing and presenting campaign/media recommendations.
  • Investigate creative, innovative approaches to strategically reach the target consumer and provide regular POV/ media recommendations to Client.
  • Analyze competitive activity in the marketplace and translate learnings into actionable insights.
  • Ensure a good working relationship with account and client teams to facilitate flawless execution of plans
  • Remain abreast of the overall media marketplace, and what opportunities are relevant to Clients

Requirements

  • Minimum of 4 years’ experience in Media Planning in an Agency environment.
  • Excellent verbal and written communication skills.
  • Strong proficiency with Microsoft Excel and PowerPoint required.
  • Desire to produce strong rationale articulately and effectively.
  • In-depth knowledge of media planning best practices and processes.
  • Proven organizational skills and attention to detail.
  • Track record of presenting to clients on a regular basis.
  • Ability to manage multiple campaigns in a fast-paced environment.
  • Must be able to pass a drug screening and background check.
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