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Senior Media Buyer

Unite & Take Over

Award winning, full service Marketing and Advertising company located in Downtown Tampa is seeking a Senior Media Buyer to join our innovative team. We are a group of kick ass entrepreneurial marketers who collectively gather to develop strategies that drive action. Our unique team is currently composed of over 100 individuals and growing. PPK is a creative force that pushes the limits and takes risks, encouraging out of the box thinking and doing the unexpected. We’re not only creative, but we are doer’s who continuously motivate and inspire each other to accomplish a vision from start to finish. It’s our drive and ability to inspire and execute that has brought us the success and growth we are experiencing.

We are looking for a veteran at negotiating with advertising sales agents to acquire cost-efficient and budget-conscious advertising space, sponsorships, or product placements. They understand his or her clients' needs and wants and research what media is available in the markets afforded by a client's budget. Strong relationship building with multiple vendors will be key to a successful partnership for which this position acts as the liaison. Analytical thinking, communication, persuasion, and research abilities are instrumental to this role.

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Responsibilities

The Senior Media Buyer manages the implementation, monitoring and stewardship of their approved buys for all broadcast schedules.
Deliver the most efficient costs while estimating the anticipated target audience delivery accurately.
Negotiate, adjust and monitor schedules to ensure delivery to client goals.
Analyze and negotiate large media sponsorships and event proposals.
Participate in annual or major media negotiations.
Supervise and train other team members in media buying processes.
Provide guidance and support for assistant buyers and media buyers.
Review the assistant buyers’ efforts to efficiently receive avail requests, check contracts, accept appropriate makegoods and handle any special information requests.
Possess advanced knowledge of Nielsen, SQAD, Strata View and SBMS.
Provide tracking reports and post-buy delivery analyses on quarterly and annual basis.
Execute all buys within client media specifications by the assigned deadlines to ensure client air dates are met.
Update all current, on-air schedules to ensure station delivery within negotiated agreement and/or to respond to any new problems or opportunities that may develop.
Actively seeks added value for all broadcast purchases beyond traditional billboards and bonus spots.
Maintain accurate records of buys, revisions, credits, etc.
Attend company training sessions.
Keep informed of relevant issues affecting the advertising industry.
Establish and maintain strong agency relationships working with TV and radio vendors.
Put buy recaps together in presentation format and present to clients as necessary.
Other duties may be assigned as is deemed necessary to meet company needs.
Reports directly to their Media Supervisor.

Requirements

Buying television and radio for medium-to-large sized markets.
Advance negotiation and communication skills (verbal and written).
Capable of taking a project on from initial conception through completion.
Good mathematical aptitude and attention to details.
Solid research and analytical skills.
Analyze and negotiate media sponsorships and event proposals.
Ability to be organized, prioritize, work well under pressure with multiple assignments; meet tight deadlines and multi-task.
Ability to work independently but also be a team player.
Present themselves as an advocate for the agency and a mentor to the junior buyers.
Excellent computer skills (Excel, Word, PPT).
Must pass pre-employment drug screening and background check.

Benefits

Medical, Dental and Vision
401k
Paid Time Off
Relaxed work environment
Growth and Advancement Opportunities
Hybrid work schedule

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* PPK does not discriminate based on race, sex, color of hair, skin art, cats or dogs, toilet paper over or under, pineapple on pizza, or whether you believe that Die Hard is a Christmas movie or not. We welcome all ideas, individuals, characters and backgrounds. That’s what makes us a successful functioning team of creators, making a difference in our community.

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