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Brand Strategist

Unite & Take Over

PPK's Account Leadership Department is made up of creative-minded brand leaders who strive to understand consumers as much as we understand business and brands. We are part business consultant, part communications planner, part new business insights driver and part trend seeker. It is our job to connect the dots between human behavior, creative development and business strategy.

The Brand Strategist is a collaborative, fact-driven, creative thinker with great human and business instincts. You’ll work on projects independently, while also collaborating closely with department leads across Account Management, Media, Creative & Social, and report directly to the President. You’ll help support both the Client and New Business teams by uncovering information, distilling insights and synthesizing them to create inspiration for our creative teams and business partners. Our goal for the Brand Strategist is to be the starting point for groundbreaking creative work and to become the go-to resource for our DOM-level clients regarding deep, analytical business thinking and strong perspectives on their industry, consumer, marketing and business strategies.

This position is an opportunity for a versatile young planner to gain a great deal of exposure to high-profile clients and work directly with the senior leaders of PPK to grow our business and change the way our clients think about theirs.

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Responsibilities

Creative Brief Development
Partner with Account Management to transform client briefs into strong creative briefs for our creative leads, taking research, information and insights and distilling them down into a singular strategic idea for creative teams to operate from.

Research and Insights
Primary Research: concept, draft discussion guides and facilitate focus groups, man-on-the-street interviews, surveys, customer segmentation studies, etc. as necessary; manage 3rd party research vendors for the above endeavors.

Secondary Research: Be resourceful. Find unique, unexpected insights and stories about our clients, our consumers and the way the world is changing around them.

Keep up to speed with innovations and interesting movements in the tech and media space, identifying opportunities for learning and sharing with our clients and prospects. This includes developing a deep understanding of the media habits of today’s youth, and Gen Z consumers.

Synthesize the above into simple, actionable, inspirational strategies that our creative teams can “push off” of and our clients can clearly understand.

Communications Planning, Insights and Brand Strategy Leadership
For select clients, lead all high-level, long-term brand strategy and evolution, medium-term communications and campaign planning and shorter-term engagement strategies to accomplish communication objectives.

Develop opportunities for proactive brand and communication strategy workshops to evolve client thinking, brand positioning/purpose and align on business/campaign goals.

Participate and consult in all consumer research and brand/social/sales analytics conversations, ensuring our work is always aligned with the metrics of our clients.

Grow Strategy Offering
Proactively work with Agency department leadership to analyze our client’s businesses and needs and recommend revenue-driving opportunities for strategic projects; develop proposals (with Account Management) for the work, including processes, tools, deliverables and timeframes.

Run research and strategy projects for clients including (but not limited to): competitive analysis, Brand DNA creation, brand positioning, brand tone of voice/ verbal identity and Brand Identity Model (brand house) creation.

Help Develop Strategy Department
Help grow the Brand Strategy department at PPK. Identify and communicate ways to improve the team and its processes; be a champion for great work and the processes necessary to achieve that work.

Help Make Amazing Creative
Stay involved in and help guide creative ideation and concepting throughout the process, ensuring that we produce breakthrough work that drives our clients businesses forward.

Contribute to the Overall Company Growth Strategy
Help grow the PPK’s client roster by working on new business development and always keeping your eyes and ears open for killer opportunities.

Develop industry analyses and thinking across innovative platforms, agency models and client needs to keep PPK on the leading edge of the agency world.

Qualifications

  • You must be confident, articulate and have excellent instincts with regard to consumer behavior, business strategy and general marketing theory. And you should be able to do this quickly, with minimal supervision.
  • You should have a passion for creativity, culture, understanding how people think/interact, brands, platforms and problem solving.
  • You should be familiar with, but not be constricted by, formal processes for building and evolving brands over time and uncovering deep consumer insights.
  • You must have excellent instincts both broadly across industries and deeply within any given capability or function.
  • You should, at any given time, be able to articulate a confident point of view on any industry, brand, consumer segment or communication platform.
  • You should have at least 5-6 years of relevant advertising/marketing planning experience. Graduate degree in communications, advertising, brand planning or business a plus.
  • Required to pass a drug test
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