Creative Brief Development
Partner with Account Management to transform client briefs into strong creative briefs for our creative leads, taking research, information and insights and distilling them down into a singular strategic idea for creative teams to operate from.
Research and Insights
Primary Research: concept, draft discussion guides and facilitate focus groups, man-on-the-street interviews, surveys, customer segmentation studies, etc. as necessary; manage 3rd party research vendors for the above endeavors.
Secondary Research: Be resourceful. Find unique, unexpected insights and stories about our clients, our consumers and the way the world is changing around them.
Keep up to speed with innovations and interesting movements in the tech and media space, identifying opportunities for learning and sharing with our clients and prospects. This includes developing a deep understanding of the media habits of today’s youth, and Gen Z consumers.
Synthesize the above into simple, actionable, inspirational strategies that our creative teams can “push off” of and our clients can clearly understand.
Communications Planning, Insights and Brand Strategy Leadership
For select clients, lead all high-level, long-term brand strategy and evolution, medium-term communications and campaign planning and shorter-term engagement strategies to accomplish communication objectives.
Develop opportunities for proactive brand and communication strategy workshops to evolve client thinking, brand positioning/purpose and align on business/campaign goals.
Participate and consult in all consumer research and brand/social/sales analytics conversations, ensuring our work is always aligned with the metrics of our clients.
Grow Strategy Offering
Proactively work with Agency department leadership to analyze our client’s businesses and needs and recommend revenue-driving opportunities for strategic projects; develop proposals (with Account Management) for the work, including processes, tools, deliverables and timeframes.
Run research and strategy projects for clients including (but not limited to): competitive analysis, Brand DNA creation, brand positioning, brand tone of voice/ verbal identity and Brand Identity Model (brand house) creation.
Help Develop Strategy Department
Help grow the Brand Strategy department at PPK. Identify and communicate ways to improve the team and its processes; be a champion for great work and the processes necessary to achieve that work.
Help Make Amazing Creative
Stay involved in and help guide creative ideation and concepting throughout the process, ensuring that we produce breakthrough work that drives our clients businesses forward.
Contribute to the Overall Company Growth Strategy
Help grow the PPK’s client roster by working on new business development and always keeping your eyes and ears open for killer opportunities.
Develop industry analyses and thinking across innovative platforms, agency models and client needs to keep PPK on the leading edge of the agency world.